Today is a different day. One that I have wanted to come for quite some time, but haven't been able to rip off the bandaid. Not that it was going to be painful as a result, but more the end of an era that I had a couple of heartstrings attached to.
For the past two years I have had a love/hate relationship with Jonesy. Actually, not a love/hate, but more so: over it. bored. blah.
I have taken so much joy focussing more on my graphic design clients, educating myself and a exploring deeper appreciation for working with and collaborating with those around me.
So last year when the US distributor asked for new designs for 2018 spring, I couldn't bring myself to do anything about it. I loved working with them, but I really didn't have the passion anymore. Recently when they asked for new 2018 holiday, I had to completely put everything on the table. I couldn't pretend anymore.
I am free. And my heartstrings are somewhat dangling, not sure what to think. But my nerves are jumping up doing sideways kicks with jazz hands, since they no longer feel the pressure.
The pressure of creating another generic design to appeal to the masses (who don't buy cards anymore), the pressure of having to have stock on hand, the pressure of having to package cards when I have clients waiting for a response, the pressure to sell, sell, sell.
It's soaking in. I'm free.
And I'm not sending a card to share the news.